Operating Principles

Preserve. Protect. Promote.

Promoting tourism is necessary but not sufficient. To achieve the kind of tourism that will truly benefit the county, we believe it will be critical to preserve and protect our physical, cultural and historical assets.


Coordinate. Connect. Collaborate.

We are primarily promoters. Our role is to not to DO tourism development, but to support those who are doing the development. We see our role as one of coordination through our comprehensive Calendar of Events; connecting people who can help each other through complementary activities; and collaborating (rather than competing) with other groups and organizations.


Serve others, not just ourselves.

We believe it will be important to give back to the community in helpful ways, such as free promotional services to selected activities of communities or community organizations.


Team – Together Everyone Achieves More

We know that when people work together, everyone achieves more individually and collectively. Our simple model is that when we all work together to promote Johnson County, we will all benefit from the visitors that we bring to the area.